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‘IF’ Improves Over the Weekend as Grosses Struggle to Reach $100 Million

John Krasinski's family film brings the weekend to $99 million, but next weekend is the real test.

from News – IndieWire https://ift.tt/naesbIE

AI Can Cut Costs, but It Can’t Spill Tea: What Happens When It’s Not a Really Hard Movie to Make? 

AI doesn’t do backstory, but Hollywood sells backstory from News – IndieWire https://ift.tt/jxfChEz

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