Neon Wanted to Meet Horror Fans ‘on Their Terms and on Their Level’ with ‘Longlegs’ Marketing Campaign, Creating the Indie Blockbuster of the Year

"We need to respect the horror audience, the genre audience, because they’re largely underserved ... by distributors and studios," Neon marketing executive Christian Parkes said.

from Film – IndieWire https://ift.tt/HuVFYA7